On the Move Collection:
This was an assignment in Module 3 of Make it in Design: wrapping paper – target audience- late 30’s female audience (non-floral and non-organic)
Idea behind work: I wanted the wrapping paper to be cheery and feminine, so I used a pastel color palette with pops of saturated colors. I tried to think of the mind frame that a late 30’s female might have at this time. Getting older came to mind just because of the big 4-0. So I wanted to bring out the fun side of life. Not only are scooters great for the environment, how can you not smile when you see someone riding a scooter. So cute! No matter what your age is – who doesn’t love riding a bike! The placement art of the bike and typography Enjoy Life – women are so busy with raising a family and careers, we have to be reminded sometime to just- Enjoy Life.